Building great brands

Great brands don’t happen on accident, and great brand stories aren’t built in a vacuum. They are built intentionally with a specific customer in mind.

In order to do that properly, your customers - or potential customers in your target market, if you’re just starting out - need to be brought into the process early and often.

My whole career has been dedicated to helping businesses - both existing businesses with cashflowing products/services, and new businesses just starting out - uncover who their best customers are, what messages those customers want/need to hear to come back for more, and develop innovative marketing strategies to bring those messages to life in-market. 

Though the specifics vary for every project, consulting engagements follow the same basic three-phase process:

01. Discovery
–

Deep dive with your internal team, experts in the market (if applicable), your customers, and potential customers from the market. This can include interviews, surveys, focus groups, deep dive into analytics etc. - whatever we need to do to get a detailed profile of who your best customers are, what they care about, what inspires them to take action, and much more. 

02. Strategy and story development
–

This phase starts with a full-day, in-person workshop to review the insights from discovery, define brand cornerstones and develop the foundation for messaging and creative systems. We will iterate on this strategy over a period of weeks, culminating in a brand “book” that serves as an operating system for your brand going forward.

03. Bringing the story to life. 
–

A great story is worthless if it doesn’t get implemented properly. The last phase of every project includes going through each customer-facing touchpoint and developing a custom plan to ensure your brand story is brought to life effectively across every customer channel.

 
 

In addition to standard consulting engagements, I also take on limited coaching engagements for select clients. Please fill out the contact form if you are interested in learning more about either.